Although news is ever-changing and research reports are always finding new data, there are some references and guidebooks that are must-reads when it comes to fully understanding digital media advertising, digital marketing and small business social media.
At its core, digital marketing is the use of electronic media to promote brands, companies or services. It’s all about increasing one’s visibility and being found on the Internet. However, digital marketing isn’t so simple (There’s no “easy” button for this!).
The overlaps between public relations and pay-per-click (PPC) advertising may not be as obvious as other digital marketing mediums. Still, PPC can be essential to a successful, comprehensive PR campaign. Let’s take a look at how PPC can supplement a company’s PR efforts
The Union of PR and SEO Public relations and SEO have an interesting, co-dependent relationship these days. PR, a practice that long predates SEO and the Internet, has evolved into a critical component of SEO. Some may even argue (Ok, I argue this!): The most effective practice of SEO is now nothing more than well-executed, online PR.
In short and in the most humble self-comparison, Mabbly is the Leo Burnett of small business. We’re a full-service digital marketing and PR agency specifically geared specifically toward small, Web-based businesses. As a small business ourselves, we know there are specific challenges with budget, resources and whatnot. That’s doesn’t mean you have to compromise on other important areas of your business—like your digital marketing efforts. It’s just about knowing where to turn for answers. Mabbly is here to provide realistic and achievable solutions for people like us—small business owners!